About Me

• Revised the Solar Gardens webpage from research to prototype, conducting 5+ usability tests and affinity diagramming 100+ insights to deliver Figma designs aligned with the design system and accessibility standards.

• Built reusable Figma components, including a testimonial card and an adaptive enrollment form with conditional logic, streamlining research and ensuring design consistency across program webpages.

• Engineered a Power BI performance monitoring system using SQL to evaluate low-to-moderate income programimpact on customer disconnections affecting 150,000+ participants, enabling optimization and reallocation.

Spearheaded the structuring and organization of a comprehensive database of 60+ documents for 18 sales teams globally, streamlining future product development and accelerating sales efforts by 15%.

Facilitated weekly cross-functional meetings with 6 teams, effectively communicating brand portal requirements, ensuring progress toward key objectives and driving project milestones to completion.

Executed cross-industry analysis on automotive digitization trends, using insights to generate 15 innovative future automotive concepts spanning digital interfaces and physical products for HARMAN’s digitization initiatives.

• Led a UX redesign project for MSU online, conducting iterative research through interviews, card sorting, A/B testing, refining 3 prototypes on Figma and implementing changes to enhance user experience on Sitecore CMS.

• Optimized site engagement by leveraging SEO with SEMrush to boost site traffic by 20% and enrollments, while utilizing a CRM to track user engagement, personalize marketing efforts, and enhance customer interactions.

•  Developed sponsored posts in collaboration with 5 clients using Canva and Adobe Illustrator for VIM Instagram.

• Designed official Fall 2023 VIM merchandise for 300+ members using Adobe Illustrator to boost brand identity.

• Restructured the VIM website using Squarespace and applied UX methodologies: storyboarding, personas, and sitemaps to improve usability across 5+ sections, creating better content organization and user flow.